White Rabbit

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White Rabbit ICO details

Start Date: 2017-11-30

End date: 2018-1-30

    • Category: Entertainment, Internet, Media
    • Token: WRT
    • Platform: Ethereum
    • Type: ERC20
    • Initial price: 1 ETH = 3040 WRT
    • Bonus:
    • Accepting: ETH
    • Soft cap: 5000 ETH
    • Hard cap: 25000 ETH

White Rabbit – A new digital streaming reality…

White Rabbit allows you to reward the films and series you stream. Blockchain technology delivers transparency and expediency, ensuring artists receive their fair share. Everyone is happy.

White Rabbit is an integrated non-intrusive browser plugin/application that ensures a seamless streaming experience for users. The plug-in recognizes the content being streamed and allows users to offer White Rabbit Tokens (WRT) to the content rights holder (CRH). If CRH accepts tokens, it allows for payments of content without hindering the streaming preference of the user.

If CRH accepts the tokens, they initiate a transaction for content. The CRH accepts the token by entering into a smart contract with White Rabbit. Thereafter, no further action is needed by the CRH to receive payment for future streams. The process is now automated.

After acceptance of tokens, the users may continue to stream the content while an original high quality version from the CRH is made available in the Rabbit Hole. The high quality version is available to the user at any time, as is the ability to use tokens for additional content, merchandise etc. The Rabbit Hole is the basis for users to access additional content from the film, interact with fans and filmmakers, merchandise and VR services.

White Rabbit together with the Rabbit Hole is a powerful tool for the CRH, allowing them to monetize, manage and develop IP rights. Payment from users is immediate and transparent, the Rabbit Hole allows CRH to earn additional revenue on versioning or complementary content and they can build and broaden their fan base.

If the rights holder does not wish to enter into a smart contract, future streams are warned that this CRH will not accept tokens for the content and the user should cease streaming. Furthermore, streaming sites that are registered with White Rabbit or are White Rabbit Partner Streaming Sites (PSS) will remove that content from their selection.

In this way White Rabbit can be the most effective tool in determining who is willing to pay. If they stream content and willingly offer tokens, they show they are responsible rebels. The distinction between fan and pirate is clear, the task of reprimanding pirates can be more focused and the reward in welcoming new fans is tremendous.


Alan R. Milligan

CEO & Partner

Hengameh Panahi

Artistic Director of Content & Partner

Adrian Hessel-Rütter

COO & Partner

Jon Inge Buli

CFO & Partner

Alexander Yarushin

CTO & Partner

Gabriel Andrei


White Rabbit Advisors

Gregory Carson

Jon Ramvi

Hans Clemetsen

Alexander Hagerup

Tom Emil Olsen


Quarter 4, 2017
Presale Partner Streaming Sites – application round
Quarter 1, 2018
MVP available Token sale Partner Streaming Sites – first round partners announced Content acquisitions announcement
Quarter 2, 2018
Launch Alpha – invitation only Partner Streaming Sites – second round partners announced Content acquisitions announcement
Quarter 3, 2018
Launch Beta Product launch
Quarter 4, 2018
Rabbit Hole release New content-recognition technology release

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