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REME-Coin ICO details

Start Date: 2018-5-2

End date: 2018-7-15

    • Category: Internet
    • Token: REME
    • Platform: Ethereum
    • Type: ERC20
    • Initial price: 1 REME = 0,40 CHF
    • Tokens for sale: 56250000
    • Accepting: BTC ETH
    • Hard cap: 375 000 000 REME


E-commerce combined with cashback systems is one of the most dynamic growth segments in the digital market. The bonus models are not only a proven instrument for customer loyalty, but also generate comprehensive and high-quality consumer data.

In the information age, data is the “gold of the 21st century.” Therefore, e-commerce platforms and cashback companies tend to look at the obtained consumers’ insights as their property and use them primarily for their own marketing benefit, without consumers (as the data producers) taking part in the marketing revenues.

Marketing Concept, brand personality

repay.me is convinced that the data belong to the users and that users should also benefit from the monetization of their data. For this reason, the company develops the REME-Coin, whose value is based on the data of repay.me’s community. Our community is based on the fair share principle: the more data repay.me receives from the community, the more cashback will be distributed to the community.

repay.me thus has its finger on the pulse of the times: repay.me bridges the gap between the desire for high cashback when shopping and the involvement of users in creating value with their data.

94 percent of millennials and 90 percent of all people are looking for ways to save money when shopping, e. g. by using coupons or other discount forms (source: Valassis). This also applies for high-income households. Everyone wants to save money regardless of age or income bracket. Price comparison websites and bonus programs have been established for some time now, and almost every consumer has already taken advantage of those offers. Price and saving opportunities have become central buying criteria. 80 percent of consumers would immediately switch to another shop, to another platform and even to another brand if they would only save enough money (source: Market Track).

Platform architecture

However, already existing bonus solutions usually have weak points:

  • Finding a good coupon code is often a matter of luck. Sometimes it works, but often it does not.
  • Numerous cashback systems are too complicated to handle for the average user.
  • The cashback is often small and was added to the product price in advance.
  • Companies are skimming off consumer profits by monetizing user data.

Since 2015, repay.me’s team of twenty-five employees and ten external consultants has been working on the global launch of a new kind of cashback marketplace. This cashback marketplace combines the advantages of well-known online marketplaces and further eliminates the weaknesses of existing cashback systems as described above.

The repay.me marketplace will have the following unique selling propositions:

    • Unlimited cashback: On the repay.me marketplace, you can buy new and used items with up to 100 percent cashback. Even for offline purchases in participating stores, up to 100 percent cashback is possible.
    • All products are directly available on the repay.me marketplace with up to 100 percent cashback, i. e. without using external links.
    • Purchases are recorded in real time and registered for cashback. The cashback will be paid in euros as well as in REME-Coins
    • According to their own research, repay.me is the first marketplace in the world with its own crypto currency as a payment option.

The REME-Coin offers customers, sellers and advertisers advantages and exclusive application possibilities. By paying with the REME-Coin, all cashback payments are made in real time to all parties involved, without any additional steps being taken. Innovative advertising opportunities with which you can directly reach finely segmented target groups will be available exclusively with REME-Coins.

For example, each REME-Coin guarantees a fixed number of advertisements on repay.me, which have a particular value (CpI or Cost per Impression). Hence, the REME-Coin has a fixed inner value right from the beginning. With the increasing amount of data, advertising can be targeted more precisely and thus be more effective and efficient. This leads to an increase in the value of the REME-Coin, which in turn serves repay.me users in the form of higher cashback.

REME-Coins—in the form of a utility token—will be available exclusively through a pre-sale at a price below the market value of the advertisements behind it. With additional application and advertising possibilities on repay. me, further potentials for value maintenance and value enhancement of the REME-Coin are given.


Carolina Aranda

Content Marketing and Translation (Spanish)

Yasmin Cakmak

Marketing and Translation (English)

Nadja Elias

Communication Expert and PR

Celine Felber


Philipp Glogowski

DevOps Engineer

Anna Jagielska

Content Marketing and Translation (Polish)

Jörg Kandziora

Frontend Developer

Chaima Khlaief

Content Marketing and Translation (French)

Anna Klobus


Barna Kocsis

Backend Developer

Michael Kuhlmann

Senior Backend Developer

Luu Viet Trinh Le


Marco Mertins

Backend Developer

Marek Muciek

Senior Software Developer

Nilambari Patil

Senior Frontend Developer

Marc Renner

Scrum Master

Dimitry Sagoyan

Frontend Developer

Christof Schwab

Video Production and Graphic Design

Rajasiman Srinivasan

Software Quality Engineer

Alla Wesnin

Content Marketing and Translation (Russian)

Christopher Zschorlich

Product Manager

REME-Coin Advisors

István Cocron

Jens Adam

Patrick Von Der Gönna

Matthias Affeld

Sylvio Schiller

Daniel Arber

Sascha Jonas


Mario Peter


Klaus Stark


Dominic Trautwein

Marketing Manager

Henry Raupach

Product Manager


The idea for an e-commerce platform with up to 100 percent cashback has been evolving since 2014, and one of the first steps was to develop a project plan of this vision. With the project plan in hand, the start-up repay.me was founded in December 2015.
2016 & 2017
A team of meanwhile 35 employees and freelancers has developed and is fine tuning the last details of the repay.me marketplace. International payment provider adyen was selected and integrated into the platform and cashback systems. Agreements were signed with leading international providers in the adtech sector such as OpenX and Adform. At the same time, the expansion of the cooperation with Intershop, Microsoft and azure were accelerated.
MARCH 2018 - MAY 2018
The pre-sale of the REME-Coin presumably starts on the 1st of March, 2018. The pre-sale ends on May 15th 2018, followed by the issue of the REME-Coin on June 14th, 2018.
Q2 2018
repay.me is planning to pre-launch the marketplace in the second quarter of 2018, opening it up for exclusive user pre-registration (with invite only) and the listing of products.In addition, the REME-Coin will be issued on June 14th, 2018.
Q3 2018
The repay.me marketplace MVP is planned for 3rd quarter of 2018. The self-booking platform via Adform will be made accessible to advertisers.
2nd Half Year 2018
Part of the cashback is paid out in REME-Coins, and products can be purchased on repay.me marketplace with REME-Coins. It is also possible to book advertisements with the REME-Coin. In addition, the legal requirements for the listing and trading of REME-Coin on various renowned stock exchanges will be created, as far as possible. There will be a connection to a marketplace hub and the possibility of automated product adjustment via an API.
1st Half of 2019
repay.me will release its own mobile app with a connection to the Ethereum Blockchain, which functions as a crypto-wallet. Once the legal requirements have been created, this app can be used, for example, in offline shops for purchasing. In addition, further acceptance points for the REME-Coin will be created, supported by the creation of the possibility to pay with REME-Coins via credit card: Cashback is paid for further user activities such as writing reviews and recommendation ads.
2nd Half of 2019
repay.me will be driving the internationalization process forward and will open up additional markets. The focus will be put on targeted offline expansion and the acquisition of additional acceptance points for the REME-Coin. In the wake of this, REME-Coin shall be made available as a payment solution for other marketplaces (including payment splitting). Accordingly, the legal requirements for this are created. The repay.me self-booking platform for advertisers, with REME-Coins as payment method, will be released for other shops and marketplaces.

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