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MimiCoin ICO details

Start Date: 2017-12-29

End date: 2018-2-12

    • Category: Cryptocurrency, Entertainment, Software
    • Token: MIM
    • Platform: Ethereum
    • Type: ERC20
    • Initial price: 1 ETH = 500 MIM
    • Bonus: New year 50% First 10 days of ICO 50%
    • Accepting: ETH


Mimic is a movement that gives you the power of targeted virality. It’s a platform consisting of several key factors: people, communities, videos and, finally, the app that brings them all together.

It’s based on the key insight that the allure of virality isn’t in the number of views. It’s people following your example. It’s you setting a benchmark which someone will try to copy and make better – out of respect or a simple desire for improvement.

This is why we imagined and started working on an app that will enable users to do just that – mimic other people’s achievements, moves and ideas, no matter how challenging or wacky they might be. Then, we will give them a way to show it to the world. Regular people will have the power to connect to the “viral guy” who set the example, getting a small piece of fame for themselves and, in the process, propelling the original to an even higher level.

This will start as an alternative movement – gathering communities like skateboarders and social experiment vloggers, then moving on to more mainstream topics. However, it will always remain connecting people through microachievements in their common field of interest.

Finally, we believe that an app made for the people should be owned by the people. Therefore, we’re also creating the Mimic cryptocurrency and rolling out the ICO. We will invest in the creation of the platform, incentives for thought and example leaders and brand ambassadors, online and offline guerilla marketing and, most importantly, measuring activity details, collecting insights, updating the app and creating additional value for people to stay on the platform.

In short, investment in marketing will not rely solely on conventional marketing channels. Instead, it will convey an underground story – focusing on dedicated communities like those on Reddit and using the money to create value and pull people in instead of pushing our product out.


Dario Begonja

CMO Marketer

Davor Kljajic

CFO MimiCoin Creator

Aleksandar Atanackovic

CTO/iOS Developer

Dario Trbović

CEO/Web Developer

Domagoj Mirić

ICO Marketing

Velimir Baksa

Blockchain/Ethereum Developer


April - May 2018
Working on app's design with a designer to create millennial-like app.
May - July 2018
Developing native iOS version and refactoring web API. Testing the app. Working on pre-launch.
August - October 2018
Find a partner from the USA and setting up a base in the USA. Start working on soft launch phase. Preparing Android version.
December - November 2018
Strengthen the relationships and connections with American partners. Moving to the USA to do the ground work. Start working on beta Android version. Working on soft launch phase.
1st half of 2019
Officially launch the app. Working extensively on the marketing plan and on app's stability and security. Building the user base. Planning in-app-purchases and implementation of MimiCoin.
2nd half of 2019
Keep working on the app and on the marketing. Introducing and educating users about MimiCoin. Implementing and launch the usage of MimiCoin.

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