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EQUI ICO details

Start Date: 2018-3-1

End date: 2018-3-8

    • Category: Cryptocurrency, Investment, Platform, Smart Contract
    • Token: EQUItoken
    • Platform: Ethereum
    • Type: ERC20
    • Initial price: 1 EQUI = 0.50 USD
    • Bonus: 1 March 2018 - 8 March 2018 25% 8 March 2018 - 15 March 2018 15% 15 March 2018 - 22 March 2018 5%
    • Accepting:

EQUI – An Innovative Token that will Transform the Venture Capital Market

The opportunity to be part of a powerful new investment movement. EQUI bridges the crypto community with the traditional venture capital market.

EQUI is the exciting unification of a new cryptocurrency with an innovative investment platform. Built on Ethereum Blockchain technology, EQUI is set to disrupt the traditional venture investment market empowering the crypto community to join the next generation of venture capital investors.

EQUI will source high-calibre investment opportunities in real world assets, next generation technology companies, and ventures with the capability of revolutionising markets. EQUI will champion innovators and support them by providing extensive business knowledge, guidance and insight to enable their venture to flourish.

On launch, EQUI participants will own tokens that can be traded on exchanges akin to any cryptocurrency. The ICO will enable the development of our EQUI platform, which will showcase the investment opportunities. EQUItoken owners will have the option to transfer their tokens to the EQUI platiform, allowing them to back emerging entrepreneurial companies, and potentially benefit from great investment returns and rewards.

EQUI seeks to reward participants who share our vision, offering 75% net returns to those who invest their EQUItokens in underlying investment projects showcased on the EQUI platform. In addition, bonus tokens will be issued via a loyalty program to those that have tokens held or invested on the platform.

Established and led by a team of successful entrepreneurs, EQUI will provide a portal for the investment world to support the innovators of tomorrow in realising their business ambitions and making their mark on the future.

Venture capital

Venture capital is a form of financing that is provided by individuals, firms, or institutions to small, early-stage, emerging companies that are deemed to have high growth potential but don’t have access to equity markets. Such investments are generally classified as higher risk as the companies are less developed, and capital invested is often illiquid.

However, when the right ventures are selected, these companies are capable of providing impressive returns.
There are different stages of venture capital investment:
equi seed
Within the venture capital space, the two most typically used structures are equity and convertible debt. Equity is the issuing of common stock or preferred stock. Once invested, equity is owned outright until some type of sale or liquidity event of the company. Unlike debt, equity does not require repayment but is invested in return for a percentage stake in the company.

Convertible debt is a loan which gives the holder an option to convert into equity. In the event this option is not exercised, the loan will become repayable at some stage.

However, it is common practice for sophisticated investors to treat their loan investment akin to an equity stake.

EQUI will be the gateway for a wider audience to participate in venture capital investment opportunities.

All investments carry risk. The value of your investments can go down as well as up, so you could get back less than you invested.

EQUI Platform Overview

EQUI will utilise the established Ethereum blockchain to process and store credentials, information and transactions, including the acquisition of project stakes, distribution of profits, deployment of investment returns and investor rewards. The use of Smart Contracts, written in Solidity and compiled for Ethereum Virtual Machine, ensures security, reliability and transparency for all EQUI participants.

The EQUItoken is a standard ERC20 token that is designed solely for use on the EQUI platform. It enables users to participate in EQUI investment projects. If the participant wishes to hold on to the token it can be stored securely on the EQUI platform for future investments or traded through public exchanges.

EQUI is a web based application that is accessed through any compatible web browser. Following the ICO, the platform will be fully developed using the funds raised.

It will be user friendly, aesthetically pleasing and provide all relevant information for an investor to plan their investments and review their portfolio.


The participant will complete the Know Your Customer (KYC) process to validate their eligibility to use the platform. Once this is successfully completed an EQUI profile is created with a unique Ethereum wallet, which provides the facility to deposit EQUItokens acquired.


Each project showcased on the Platform will be stored using a set of Smart Contracts that holds all information relating to the project, including estimated project maturity, targets and caps. Participants use their EQUItokens to acquire a stake in a project(s).


EQUItoken holders will be able to access a personalised dashboard that will provide details of EQUItoken reserves and invested projects.


Upon maturity of a project, returns are distributed in the relevant proportions as an Ether deposit into the EQUI wallet. Ether can be stored within the EQUI wallet, transferred out, or used for further investments within the EQUI platform.


Each year the EQUItoken supply will increase by 5%. These tokens will be sent to the EQUI Capital treasury account. At the EQUI Capital team’s discretion, these tokens can be distributed to users as a loyalty promotion program. Only those token holders who have invested in a project or hold EQUItokens in their EQUI Capital wallet are eligible to receive loyalty tokens.


We anticipate that the EQUI platform itself will be considered an Unregulated Collective Investment Scheme (UCIS) as per UK statutory regulation and FCA guidance, which is the opinion shared by our legal counsel. This means the scheme will be operated by an FCA authorised individual, which will give comfort to investors that their rights under the smart contracts to which they commit to investments are being managed correctly.

However, we would like to emphasise that the issue of tokens theselves in the ICO is not a regulated activity in the UK, and the EQUItoken is not considered a security, which is again the opinion shared by our legal counsel. The token’s utility is in providing a means of access to the future EQUI platform and does not directly or indirectly provide any return. The tokens may, of course, be traded and such trading remains an unregulated activity.

The EQUI platform and token acquisition process has been audited by an independent expert.


Doug Barrowman

Lead Founder

Michelle Mone


Tim Eve

Investment Director

Mark Lyons

Investment Director

Luke Webster

Investment Director & Compliance

Andrew Barrowman

Investment Manager

Andrei Karpushonak

Head of Development

Nerys Roberts

Marketing Director

Nicholas Graham

Head of Customer Services

Sim Singh-Landa

Project Manager

Anthony Page


EQUI Advisors

Mark Pearson


Morten Tonneson


Jonas Karlberg


Duncan Cameron


John Caldwell



September, 2017
Whitepaper preparation. ICO preparation. Team formation. Terms & conditions.
October, 2017
Regulatory & compliance set up. Platform development preparation. Platform mock-ups. Website design.
November, 2017
Platform development started. Back office system. User registration set up. EQUItoken code completed. EQUIcredit scheme. EQUIwallet creation.
December, 2017
Platform development. Back office system. Front end platform functionality. ICO website beta testing started. ICO smart contract. Security audit.
January-February, 2018
Security audit (2). ICO announcement. Promotional activities.
March-April, 2018
Pre ICO (1 – 8 Mar). ICO starts (8 Mar). ICO closes (31 Mar). EQUItoken distribution (5 Apr). User registration. Deposit/withdrawal of funds.
Q2, 2018 (Phase1)
Platform beta – launched for testing. Platform launch. Investment projects added to platform.
Q2, 2018 (Phase2)
Integrate new crypto deposit methods. Integrate fiat deposits. Integrate PSD2 protocol to link EQUI platform with bank accounts. Start exchange discussions.
Q3, 2018
Native platform application for android and iOS. Potential integration with crypto exchanges. Secondary market project exchange.

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