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ARAW ICO details

Start Date: 2018-7-1

End date: 2018-8-30

    • Category: Platform
    • Token: ARAW
    • Platform: ERC20
    • Type: Ethereum
    • Initial price: 1 ARAW = 0.01 USD
    • Bonus: up to 40%
    • Tokens for sale: 3500000000
    • Accepting: ETH
    • Soft cap: 2,000,000 USD
    • Hard cap: 25,000,000 USD

ARAW – The Decentralised Payment for E-Commerce Ecosystem

  • The Araw platform has been under development for more than 2 years. Our Mobile Apps have been live in the UK Apple AppStore and Google PlayStore since May 2017. The current platform has been implemented using Virtual Tokens without Blockchain and has been integrated with PayPal and Stripe payment gateways.
  • We have developed a Minimum Viable Product LIVE demo of the upcoming Araw E-Commerce platform and the ARAW Cryptocurrency Payment solution.
  • We are raising funds for the development and the expansion of the existing platform to the Ethereum Blockchain, taking to the next level in E-Commerce & Payment industry, and providing cryptocurrency payments through Araw Payment Gateway and Touch & Pay Card.

Today’s e-commerce industry is growing at a rapid pace and global retail e-commerce sales are expected to reach $4.5 trillion by 2021. For most commercial businesses, cryptocurrency is becoming a preferred mode of transaction highlighted by its current cap of hundreds of billions and expected to rise to trillions. According to research, most of the finance and banking industry is expected to move to the blockchain and hence adoption rate of blockchain across all industries will increase in the coming years.

By Introducing the ARAW Token, the heart of the decentralised payment ecosystem powered by the Ethereum Blockchain, we are aiming to increase blockchain adoption for regular people across the world. We are the first company in the UK whose mission is to combine the benefits of the E-Commerce and Payment industries; provide end-toend solutions for E-Commerce Marketplace, Touch & Pay Cryptocurrency Card, Online Cryptocurrency Payment, and Unified Reward System on the Ethereum Blockchain powered by the ARAW token. The goal of the ARAW token is to be a part of everyone’s day-to-day online & in-store shopping.

The Araw platform addresses fundamental problems in the e-commerce and cryptocurrency economies. Firstly, retailers online and offline offer restrictive reward systems bundled with their services – they are often of little value to the consumer given their limited nature. Reward systems in commerce as a whole are underutilised due to the lack of technological investment. Coincidentally, many companies find it difficult to provide attractive reward schemes as they risk undervaluing their services. The ‘Unified Reward System’ allows service providers to become an ARAW token distributor, allowing them to control the format of their reward plans. The ARAW token now acts as more than a simple reward point – as it is utilised and redeemable across all of ARAW’s ecosystem participants. Additionally, owners of ARAW are able to convert their tokens into fiat currencies via ARAW mobile wallet & take cashback to their associated bank account. Secondly, the complex barrier to entry into the cryptocurrency market limits the potential value of the crypto market as a whole. The technologies surrounding ARAW are strategically built for the platform to support a ‘Unified Reward System’ – ensuring ease of adoption and maximising consumer outreach. While the ‘Unified Reward System’ makes it possible to standardise reward tokens across industries, the ARAW token will also allow regular customers to have a stake in the rapidly expanding cryptocurrency world – benefiting all parties involved. The key factors include the ease of adoption for the customer as reward schemes are already common. While the needs of an enterprise entity are met with ARAW’s.


E-Commerce and commercial reward schemes are experiencing massive growth – the global sales via e-commerce in 2014 was 1.3 trillion dollars – expected to double in 2020, and the number of online shoppers is also expected to increase from 1.46 billion to 2 billion by 2020. As a result, e-commerce platforms and existing reward schemes are highly saturated – every individual shop offers their own exclusive points system. Additionally, customer acquisition is a serious problem given the difficulty for service providers to distinguish themselves from the competition. E-Commerce also severely lags behind other industries in cryptocurrency adoption.

Similarly, the cryptocurrency market is growing rapidly. This growth is impeded by fundamental issues:

  • A lack of a reliable, international exchange which allows individuals to convert tokens into fiat currency.
  • No practical use for cryptocurrency in day-to-day activities
  • Over-regulation or insufficient regulation in different countries across the globe which both hurts user adoption and leads to different fraud schemes that damage reputation of credible projects • A requirement for specialised blockchain developers
  • A reduction in token value due to transaction fees
  • Barrier to entry

The ARAW Token Solution

The Araw Platform offers a practical solution to the problems outlined above as well as the potential to become the practical heart of e-commerce and cryptocurrency combined. It strives to reward shopping with cryptocurrency by exposing the common person to the ARAW token. The key focus of ARAW is giving effortless access to cryptocurrency ownership which comes with potential rise in value – without dealing with any of the underlying complexities which make cryptocurrency unattractive.

The Unified Reward System seeks to transform the poorly utilised loyalty industry by fusing the shopping reward potential of all retails together regardless of the product – focusing on rewarding the individual with cryptocurrency market access as well as a form of investment. With our technical offering, we seek to support individual sellers as well as enterprise vendors. The ARAW token can be adopted in any location – this global decentralised potential represents virtually limitless growth of the token. This adoption will be seamless as we seek to penetrate e-commerce platforms as well as regular retail shops, without introducing any habitual change from the user perspective.

Araw Touch & Pay Card is our single card solution for all reward programmes a shopper may be interested in – the first of its kind in the UK. It allows customers to earn ARAW tokens with their daily purchases as well as pay using accumulated ARAW tokens. This ensures that an average customer can easily adopt the use of the card due to its similarity with existing technologies – but now empowered with ARAW tokens which hold intrinsic value and never expire. This offering allows the ARAW token to have a practical daily use which cryptocurrency has been struggling to fulfill as token value was previously disconnected from its contextual use until now.


The value in ARAW tokens is accessed by the Banking System Integration as it offers both the buy & sell ARAW tokens instantly between a customer’s ARAW wallet and their bank account. The liquidity of ARAW tokens will undoubtedly attract customers to join ARAW rewarding vendors, which combined with other ARAW offerings will aggressively expand the opportunities for rewarding buyers, customer acquisition for vendors, and an unprecedented increase in crypto-market participation.

The Araw Mobile Wallet provides a seamless user experience – it acts as a gateway to ARAW activities such as the sale and purchase of ARAW tokens with user-configured bank accounts. The mobile wallet will also act as a Cryptocurrency Exchange where users can instantly exchange their ARAW tokens into other cryptocurrencies (initially Ethereum and Bitcoin) – further simplifying cryptocurrency for regular people. For vendors, we offer an Open API platform which allow complete customisation of the kind of ARAW platform you choose to run – giving arbitrary control over your re-distribution of ARAW tokens without the need for specialised blockchain developers. We offer sophisticated yet simple to use tools to both the businesses and consumers ensuring global adoption of the ARAW token.

Since there are only a certain amount of Araw token that can ever exist, scarcity combined with a thriving underlying decentralised ecosystem will result in appreciation of Araw token value.


Ultimately, the ARAW token functions on a revolutionary end-to-end e-commerce platform. It makes use of the Ethereum blockchain, ensuring development is secure and efficient as well as arbitrarily customisable for sellers using Araw. This presents an enormous opportunity for existing vendors to stay ahead of the technological curve – as adopters of Araw will be pioneers in unifying shopping rewards and trivialising cryptocurrency ownership. Our initial focus is to cultivate the Araw adoption rate to create an autonomous market driven by our token.


Krutesh Shah

Co-Founder & Chief Operations

Carlo Pascoli

Co-Founder & Chief Platform Architecture

Dev Shah

Chief Business Development

Manan Jobanputra

Lead Blockchain Developer

Maskim Boyko

Infrastructure Engineer

Stephen AO

Lead Designer

Roman Golovay

Blockchain Developer

Dimpy Ladva

Senior Mobile Developer

Jainesh Mehta

Platform Developer

Sagar Jobanputra

Web Designer/Developer

Ami Shah

Senior QA Analyst

Kunjan Parmar

Legal Advisor

ARAW Advisors

Jane Thomason

Advisory Board Member

John Wellman

Bleep Plc, Group CEO

Paresh Masani

Platform Vision & Strategy

Nicolo Stewen

CEO of

Srinivas Anala

Founder of Bloqwise

Jeremy Khoo

Naviin Kapoor


Q1 2016
Araw Idea Born.
Q2 2016
Prototype Araw Platform, Using Virtual Points Without Blockchain.
Q4 2016
Araw UK Ltd Company Headquartered in the London, UK.
Q2 2017
Araw Mobile Apps Launched in the UK Apple Store & Google Playstore.
Q3 2017
Improved Digital Loyalty & Marketing Solution Released Customer Insight Dashboard.
Q4 2017
Deals and OŽers Implemented Paypal & Stripe Payment Gateways Integrated in Mobile Apps.
Q1 2018
Araw Platform on the Ethereum Blockchain - MVP development.
Q2 2018
Araw Smart Contract & Liquidity Contract; Platform Security Audit; Whitelisting & Airdrop.
Q3 2018
The ARAW Token ICO Private & Public Sale; E-commerce Marketplace; Unified Reward System; Peer-to-Peer Transfer.
Q4 2018
Araw Mobile Wallet; Banking system integration; Crypto Exchanges Integration.
Q1 2019
Open API Platform; Araw Pay.
Q2 2019
Release Araw Platform in the UK; Araw Card Licensing Process.
Q3 & Q4 2019
European Expansion; Araw Card - Touch & Pay Mobile Solution.
Q1 2020
USA Expansion.
Q2 2020
Asia Expansion.

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