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Apollo Septem

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Apollo Septem – World’s first self-governed art community powered by blockchain

The art market is worth around USD 45 billion per annum, out of which only ca. USD 3.5 billion represent its online component. In some cases, less than 30% of these ϔigures are eventually cashed in by the artists.

Apollo Septem will bring together artists and art lovers in one single ecosystem that will open new ways towards a democratic and fair artists’ society.

Apollo Septem will reshape the art market by directly interfacing the artist and the end customer. It will not be only a traditional online sales platform, but it will instead set the foundation of the artists’ self-governance. The project will leverage on blockchain technology to create a truly secure and transparent environment, shifting away and seeking differentiation from today’s oligopoly.

Apollo Septem addresses the main shortcomings of the arts industry by building a new, forward-looking ecosystem for art and artists, using innovative business instruments, online marketing capabilities and cuttingedge technologies. The stated intention is from the very beginning to shift away from the current context and to challenge the use of conventional instruments. The project will design and deliver a brand new ecosystem, where the Art Community will grow and develop in a self-sustainable manner.

Apollo Septem’s goal is to build a truly decentralized society, governed by democratic values, where all the participants have the right to sustain their beliefs and where everyone feels secure and fairly rewarded.

By using a strong technological foundation, the project will regain the freedom of art and artists.

The main shortcomings addressed by Apollo Septem are:

• The lack of self-governance of artists’ community;
• The art industry centralization and control assumed by third parties;
• The expensiveness of the available online tools;
• The expensiveness and reliability of the art pieces’ authenticity verification.

The token as a tool

The token will work as a tool and was designed to:

• Incentivize the supporters of the community;
• Grow as a natural currency for art and artists;
• Reϐlect the real value of the art industry;
• Protect the artists’ community against inflation;
• Enable and sustain democracy within the community.

The art consumers will have the following main advantages:

• Setting direct contact with the artists themselves;
• Possibility to obtain discounts based on the costumer total score;
• Possibility to ϐinance and hold art shares;
• Priority when visiting the online galleries.

Market vs. Community

Apollo Septem is not aiming at becoming a commercial enterprise, but at further developing and sustaining a community. For this reason, the general term of “market” has been replaced by the Global Art Community concept.

Pushing this approach further, the team is developing a new ecosystem with strong core fundamentals and values that are:

• Freedom;
• Transparency;
• Equity.

This is why Apollo Septem started to design the project envisaging a metamorphosis of the following concepts:

• Market becomes Community
• Centralized becomes Decentralized
• Governance becomes Self-governance
• Business becomes Community Collaboration
• Finance becomes Equal Opportunities

With this approach in mind, Apollo Septem is designing an All-in-One Platform to be the baseline for the entire Community.

Starting point

The core features that Apollo Septem envisions and proposes are:

Online Shop – the community existence and development will be fueled by the APO token that will become the main value transfer method inside the platform, by offering important discounts for its usage.

Financing Platform – it will consist of 3 main phases:

• Application phase, consisting of the project proposed for funding, the costs estimation, the delivery plan and the submission for community approval.
• Validation, based on several factors like artist’s rating, track history and the information provided in the application.
• Rollout. This assumes the deployment of new ICO-like smart contract. Funds will be collected in a multi-sig address on the blockchain, working as an escrow account. The tokens received by the investors will have ownership rights attached, that can be either monetized on the exchange (early exit option), or held until art work is delivered. In this latter case, the smart contract will work backwards, i.e. the investor’s stake from the ϐinal sales price will be transferred to her/his wallet, while the tokens with ownership rights will be burnt.

Virtual Galleries (includes VR) – the content of the modern online galleries will be primarily 2D, as 3D would not the optimal solution for user perception because of most devices’ display limitations. VR will in any case produce a much better user experience. This feature will empower the artist to present and transfer his work to the art collectors in an easy and straightforward way. The numbers of visitors will thus increase significantly, giving the possibility to a high number of art lovers and collectors to admire the exhibited pieces. Further new communities will have the opportunity to explore art.

Peer-to-peer Ownership Transfer – lean and transparent transfer of ownership from one individual to another, empowered by the use of blockchain capabilities.

Online Shares Offerings – the possibility to split the ownership of an art piece in shares. A buyer of such shares will thus have the possibility to monetize his holdings once the partially-owned art work is sold.

Authenticity verification of the art pieces, embedded into the platform. A Certificate of Authenticity will be issued once the art piece is registered on the platform and verified.

Distributed Storage System – collaboration with a consolidated storage platform that will offer a low cost and secure solution.

Request For Art Work – possibility for the art collectors to organize competitions between artists for pre-ordered masterpieces.

Apollo Septem Foundation and voting rights

The foundation will work only as a vehicle that the community can use for future developments and promotion. The right of voting will be assigned as follows:

Strategy

Apollo Septem will organize a transparent online event in order to invite the community to apply for a Promoter role. After the initial selection, the promoters can present sustainable strategies and work together with Apollo Septem Foundation to promote the community.

The selection criteria will be published in a second version of the whitepaper and will be transparent for everyone. Indicatively, the following ones will be considered, but the list is not ϐinal nor exhaustive:

• Experience;
• Art knowledge;
• Commitment to respect the Apollo Septem values;
• Geography

Team

Daniel Olariu

Program Manager

Ioan Lazăr, M.Sc.

Full Stack Developer

Daniel Vișoiu, M.Sc.

Full Stack Developer

Bogdan Enache

Fine Artist & Graphic Designer

Alexandru Sandu

Risk Management

Simona Caraiman, Ph.D

Authenticity Engine Architect

Cristian Amarandei, Ph.D

Infrastructure Architect

Rareș Tohănean

Senior Developer & Technical Lead

Gabriel Mondino

Blockchain Engineer

Radu Enache

Marketing Specialist

Alexandru Cristea

Business Development & Marketing

Valentin Leru

Legal Advisor

Octavian Horvat

Back-end Developer

Victor Poancă

UI/UX Developer and Web Analyst

Milestones